The FORVIA group proceeded, on July 24, in Salé, to the launch of the works of its new factory, in the presence of the Minister of Industry and Trade, Mr. Ryad Mezzour and the Executive Vice-President of Seating at the group, Mr. Frank Huber.
The new industrial unit, which will expand the Group’s industrial activity in Morocco, will specialize in the cutting and production of textile and leather covers for car seats in order to meet the demand of several European car manufacturers, customers of the group.
This industrial project, which follows the signing of a memorandum of understanding between Faurecia, a company of the FORVIA group, the world’s 7th largest automotive technology company, and the Moroccan State in December 2022, involves an investment by the equipment manufacturer of more than 150 million dirhams and will allow the creation of 1,400 new jobs over the period 2022-2027.
It settles in the automotive ecosystem which achieves remarkable performances, thus promoting a more marked integration of local value chains and the improvement of the competitiveness of the productive fabric in Morocco.
On this occasion, Mr. Ryad Mezzour declared: “This fourth Faurecia plant reinforces our positioning as a destination of choice for investments in the automotive sector. This is a clear sign of the confidence of renowned players in our potential and our industrial strengths”. He added that this project will bring added value to the Rabat-Salé-Kénitra region, by strengthening its position as a benchmark industrial hub in the automotive industry.
For his part, Mr. Frank Huber underlined: “Present in Morocco for nearly fifteen years, we are delighted, through the extension of our factory in Salé, to open a new chapter in this country where we already employ nearly 4,000 people. Morocco offers significant growth in recent years in the automotive sector. We are delighted to strengthen our position today in this ecosystem and also thank the local authorities for their support since the beginning of this project. »
As a reminder, FORVIA has been present in Morocco since 2008 through its two factories in Kenitra (FAURECIA Equipements Automobiles and FAURECIA Automotive Industries Morocco) and its factory in Salé (FAURECIA Automotive Systems Technologies).
FORVIA brings together the complementary technological and industrial strengths of Faurecia and HELLA. With more than 290 industrial sites, 76 R&D centers and 157,000 employees, including more than 15,000 R&D engineers in more than 40 countries, FORVIA offers a unique and global approach to the automotive challenges of today and tomorrow. Composed of 6 business groups and a solid intellectual property portfolio of more than 14,000 patents, FORVIA aims to become the preferred innovation and integration partner for car manufacturers worldwide.
FORVIA wants to be an agent of change committed to imagining and implementing the transformation of mobility.