A new leap forward for Stellantis in Morocco, which is heading for new ambitions, with 2,000 jobs at stake. The Group has just announced a new investment of more than 3 billion Dirhams in its Kenitra plant.
Stellantis Morocco will invest more than 3 billion dirhams in its Kenitra production site, doubling its production capacity, we learned from the Group, after meetings with the Head of Government, Aziz Akhannouch and the Minister of l Industry and Trade of Morocco, Ryad Mezzour and the Minister Delegate to the Head of Government in charge of Investment, Convergence and the Evaluation of Public Policies in Morocco, Mohcine Zaouli. This announcement is part of the strategic industrial partnership started in 2015 between Stellantis and the Moroccan Government, aimed at contributing to the development of the automotive sector in the country.
This investment, which makes the Kenitra plant a leading site, also aims to double its production capacity and launch a “smart car” platform, called “smart car”. A new step that should allow the company to create at least 2,000 new jobs. This additional capacity will support the company’s growth plans in the Africa and Middle East region. The automaker’s goal is to have a production capacity of one million vehicles per year by 2030, while achieving 70% local integration as outlined in the region’s Dare Forward 2030 strategic plan.
To this end, Samir Cherfan, Chief Operating Officer, Stellantis Middle East and Africa declares the pride of the Group to have such a solid partnership with the Ministry of Industry and Trade of Morocco, promoting a new chapter for the plant of Kenitra. “Together, we succeeded in positioning it among the best industrial sites of Stellantis and in making it a key contributor for the realization of our ambition in the Africa and Middle East region while exploiting the potential of the ”smart car” platform which will be at the heart of our vehicle offer for the region by 2030,” said the Group’s first manager in Morocco.
For the Minister of Industry and Trade of Morocco “This new stage in the Stellantis project in Morocco illustrates the positioning of the Kingdom as a low-carbon automotive industrial platform among the most competitive in the world, thanks to the far-sighted vision and leadership of His Majesty King Mohammed VI. This also supports the ramp-up of electric vehicle production in our country.”
Since its inauguration in 2019, the Kenitra plant has consistently exceeded the commitments defined in the strategic industrial agreement and has continuously improved its operational efficiency and quality results. Today, Stellantis announces the doubling of the production capacity of the site to reach 400,000 vehicles per year. To which will be added 50,000 electric mobility objects (Citroën Ami and Opel Rocks-e). The launch of the “smart car” platform, meanwhile, will further support the product offering. It will represent 40% of the mobility offer in the region by 2030. This investment will create nearly 2,000 new jobs locally, and will be accompanied by training plans for all employees.
Stellantis has now achieved a local integration rate of 69% aimed at developing its activities in and for the region and promoting local skills. From an environmental point of view, the plant is a model of energy optimization thanks to its low energy consumption per vehicle produced (425 kWh/vehicle). It will soon have access to renewable energies from Morocco’s national energy transition and sustainable development strategy.