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Morocco’s investments Potential Presented to Swiss Economic Actors in Geneva

Morocco’s potential in terms of investment attractiveness and its positioning as a hub towards Africa were under the spotlight during a meeting organized recently at the Chamber of Commerce, Industry and Service of Geneva (CICG), in the presence of an array of economic actors and Swiss business leaders.

Organized by the Swiss Chamber of Commerce in Morocco (CCSM), and the CCIG, this meeting entitled “Focus Morocco”, was marked by presentations highlighting the opportunities offered by the Kingdom to investors including political and institutional stability, the control of macroeconomic balances, the strategic geographical position at the crossroads of Europe and Africa and a diversified economy.

The participants in this event also mentioned the free trade agreements signed with some 50 countries allowing access to a market of more than one billion consumers, as well as the adoption of strategies that give more visibility to investors. They also discussed Morocco’s solid macroeconomic fundamentals, including a positive growth rate and controlled inflation.

Emphasis was placed on the development of infrastructure to international standards including the Tangier Med port, the establishment of several industrial zones, and the performance of Casablanca Finance City (CFC).

In a presentation on “Morocco: Land of investment and gateway to Africa”, Ali Mehrez, from the Moroccan Agency for the Development of Investment and Exports (AMDIE), highlighted the stability enjoyed by Morocco, under the leadership of HM King Mohammed VI.

For her part, Lamia Merzouki, Deputy Director General of the CFC, emphasized the assets that make the City of Casablanca an “economic and financial hub, and a platform to project itself to Africa”.

Speaking at the event, Tangier Med’s General Manager, Mehdi Tazi Riffi, referred to the unique assets, vocation and growth prospects of Tangier Med as a hub for African and global logistics.

In his speech, DG of the CCIG, Vincent Subilia, stressed that “Morocco is a key economic partner for Switzerland, a market of the first rank, and a relay of growth especially for an exporting economy like that of Switzerland”.

For his part, President of the CCSM, Christophe De Figueiredo, said that this focus on Morocco is intended to present the wide range of investment opportunities that the Kingdom offers in different areas and to establish contacts between economic actors of both countries.

The Swiss ambassador to Morocco, Guillaume Scheurer, welcomed the holding of this event to “go a little further and closer to the reality of the Kingdom”. He highlighted the excellent level of diplomatic relations between the two countries, recalling the signing last December of an “ambitious” joint declaration that “paves the way for increased cooperation in all areas”.

Speaking on this occasion, the Moroccan Ambassador to Switzerland, Lahcen Azoulay, noted that the organization of this meeting is an additional milestone demonstrating both the excellence of relations between Morocco and Switzerland and their willingness to move forward and explore all possible areas of cooperation.

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