Forbes has featured two Moroccan businesswomen on its “30 Women Behind Middle Eastern Brands 2022” and “20 Women Behind Middle Eastern Tech Brands 2022” lists.
The two successful, celebrated business leaders are the Founder of IZIL Mouna Abbassy and the co-Founder of Chari.co Sophia Alj.
According to Forbes Mouna Abbassy ranked 10th in the “30 Women Behind Middle Eastern Brands 2022” list. In 2012, Abbassy founded IZIL, an “all-natural skincare line.” The brand offers hair, skin, and body products, inspired by old Moroccan beauty recipes.
Sophia Alj ranked 8th in the “20 Women Behind Middle Eastern Tech Brands 2022” list. She is the co-founder of Morocco’s popular e-shop and startup Chari.co, which she founded with her husband Ismael Belkhayat in 2020.
The Chari application connects retailers to fast moving consumer goods (FMCG) companies.
The American business magazine annually establishes its ranking based on the brands’ media coverage, popularity on social media and among celebrities, as well as the business women’s years of experience.
Forbes’s assessment of Tech companies includes an additional criterion: their capacity to mobilize external funding and generate revenues.