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Wednesday, December 7, 2022

The Digital Brunch is back with a 7th edition Digital Brunch – Creative Effectiveness

TNC-thenext.click, Mediamatic and Gear9 announce the holding of the 7th edition of the Digital Brunch under the theme “Creative Effectiveness”. This edition will be held from 17 to 19 May 2022.

After the postponement announced in December due to health restrictions, the Digital Brunch returns for a new edition. This one aims at creating a platform for exchanges between national and international experts around creative efficiency.

It’s challenging to balance bold creativity in advertising with lasting business impact. But that’s exactly what it takes to achieve true marketing effectiveness.

If creativity isn’t effective, it’s just a short-term blip on the brand’s journey. If the effective work isn’t creative, it’s a short-term fix for a momentary, incremental gain. When creativity is effective and effective work is creative, they can have a huge impact on businesses, people and even the world.

That’s the reason why we’re making it the topic of the 7th edition of the Digital Brunch. It follows the remarkable success of the 6th edition, which brought together more than 8000 participants and 7 pioneer speakers of the Gaming, Esports & Marketing ecosystem.

This edition will witness the participation of professionals in the sector, and eminent national and international experts such as: Georges Mohammed-Chérif, the CEO of BUZZMAN agency. He is one of the most influential Creative Directors in the world. Fernando Angulo, Head of Market Research and International Speaker at Semrush.  Omar Oualif, MENA Strategic Account Manager at Salesforce and Richard Turtle, Regional Sales Director at Salesforce. From Teads Mea we will welcome Radouane Yahia, Senior Business Director, Hervé Hachem, Head of Enterprise Solutions and Alicia Lambert, Creative Strategist.  Youssef Cheikhi, President of the Group of Advertisers of Morocco (GAM), Maria Ait M’hamed, President of the Union of Communication Consulting Agencies (UACC) and Mounia Chkouri, general secretary at UACC. Jawad Khan and Amine Raihani represent TikTok. Jawad is a performance marketing evangelist developing TikTok Ads solutions in Egypt, Morocco, Turkey and South Africa. Amine Raihani now manages commercial partnerships in Morocco and Egypt…

Since the creation of the Digital Brunch in 2018, six editions have been organized totaling more than 20,000 registrations, more than 37 high-level speakers and more than 34 conferences and workshops.

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