The Moroccan National Tourist Office (ONMT) was awarded the Best Stand Award “Best Stand Design” at the 2022 edition of the London Tourism Fair “World Travel Market”, which started on 06 and will end this November 09.
Morocco awarded at the London World Travel Market (WTM) 2022 Tourist Fair. Indeed, the Best Stand Award “Best Stand Design” went to the Moroccan National Tourist Office (ONMT), this November 08, 2022 in London. For the Office, the UK market is undeniably a strategic target market which is multiplying actions in all directions. And this is what surely explains, today, the obtaining of the Prize by Morocco within the Salon le Maroc. According to the independent jury that awarded this prize, the ONMT stand particularly distinguished itself this year by highlighting Moroccan heritage, by its visibility, its structure and its design and finally by its animation.
“This award is a new spotlight on the Morocco destination which reinforces our commercial and promotional strategy on the British market. A market to which we attach great importance and for which we have great ambitions,” said Adel El Fakir, Managing Director of the ONMT. And to add that this Trophy as well as the consecration which accompanies it reinforce all the efforts of the Office on the British market which is of extreme importance for the Morocco destination. The objective of the ONMT is to accelerate the pace of growth and double flows to the Kingdom to exceed 1.2 million tourists by 2027.
It should be noted that this is the 3rd market in flow, i.e. 600,000 arrivals in 2019 and the 2nd in value with 2.2 million overnight stays. The market recovery rate at the end of August 2022 is 72%.
