The Head of Government, Aziz Akhannouch chaired, Thursday in Rabat, a working meeting on the revival of the tourism sector and the resumption of the tourist season.
This meeting was devoted to “the examination of the measures taken to revive the tourism sector after two years of global health crisis, in particular with the recording of positive indicators that can be used to ensure a good start of the new tourist season, which will contribute to a new boom in the sector »said a press release from the Head of Government’s department.
During this meeting, the Minister of Tourism, Handicrafts, Social and Solidarity Economy, Fatim-Zahra Ammor, presented the ministry’s vision to relaunch tourist activity as soon as possible, with the aim of record this year a monthly influx of tourists equal to or greater than that recorded before the crisis, the statement said.
The ministry’s vision also aims to increase the number of tourists and return, from 2023, to the same high level of arrivals that prevailed in 2019, which was a positive year in terms of influx of tourists, adds the same source.
Among the axes on which this vision is based, it is a question of ensuring the greatest number of seats for tourists flocking to Morocco with the airlines, developing tourist promotion, carrying out vast promotional campaigns and concluding partnerships with global tour operators and digital platforms.
It is also a question of the adequacy of tourist supply and demand, in addition to the strategy of promoting tourist investments, in particular, which aims to encourage investments in small and medium-sized enterprises and in the field of entertainment and animation.
The Head of Government encouraged, on this occasion, all the players concerned to develop human resources in order to support the revival of the tourism sector, calling on the various players in the sector to work for the upgrading of hotel structures with a view to improve the quality of services offered to tourists.
He also called on all government departments to support the tourism sector in its resumption of activity, with a view to ensuring its contribution to economic recovery, emphasizing the importance of the implementation of the various likely to ensure the revival of the sector and the achievement of the objectives set.