The Boston Consulting Group (BCG) announced, recently, the appointment of Zineb Sqalli as Managing Director & Partner in the BCG office in Casablanca.
After more than 15 years in financial services and consumer goods, with a focus on strategy, organization and digital issues, Zineb Sqalli heads the Africa Center for Customer Insight, BCG’s center of expertise for customer knowledge. , said a statement from the group.
Sqalli oversees the “Women in Economic Development” subject at the global level, which aims to support public and private clients in their strategies for the inclusion and economic empowerment of women, the statement said.
She joined BCG in 2009 where she participated in the launch of the firm’s activities in Africa before practicing in Europe and the Middle East, and joining the Casablanca office in 2014.