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Friday, April 12, 2024

Morocco/Switzerland: Promoting Partnership in Private Sector

Swiss State Secretary and Director of the State Secretariat for Economic Affairs (SECO), Marie-Gabrielle Ineichen-Fleisch, and President of the General Confederation of Moroccan Enterprises (CGEM), Chakib Alj, stressed Tuesday in Casablanca, the need to promote Moroccan-Swiss partnership in the private sector.

Speaking at a meeting attended by a host of economic operators, Ineichen-Fleisch welcomed the “strong” partnership between Morocco and Switzerland illustrated by trade exchanges and the deep ties between the two countries.

This partnership, she said, should also expand the mutually beneficial cooperation in various areas and strengthen the ties between entrepreneurs of both countries.

Recalling that Switzerland is the 5th economic partner of Morocco and that Morocco is the 3rd trading partner of Switzerland in Africa, the Swiss official stressed her country’s resolve to capitalize on these achievements and on the complementarities between the two parties, to address the current global economic challenges and inscribe the two economies in sustainable and shared growth.

For his part, CGEM President praised the quality of bilateral relations, saying that these ties are reflected in the signing of various agreements covering several areas such as the protection of investments, double taxation, and the free trade agreement between Morocco and the European Free Trade Association (EFTA).

“Switzerland has been a trading partner of Morocco for many years,” Alj said, adding that “about fifty Swiss companies are already established in Morocco and operate in various sectors.”

Morocco is a “reliable” destination for Swiss operators wishing to expand globally, given its geographical position, its political and macro-economic stability and the openness of its economy, he stated.

Switzerland can of course be a platform for growth for Moroccan companies for many reasons: its political, economic and financial stability, the strength of its industry, the excellence of its human capital, the flexibility of its labor market and the significant investment in innovation and technology, he concluded.

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