The specialist in the manufacture and export of leather shoes, the company “Pretty Shoes” inaugurated, recently, its new production unit in Casablanca, in the presence of the Minister of Industry and Trade, Mr. Ryad Mezzour .
This investment of more than 26 MDH covers an area of 12,000 m2 and will create 800 jobs. An action that once again marks the participation of the pioneer of shoe manufacturing in Morocco, in the national economic dynamism. “Pretty Shoes” intends to strengthen the role played by the private sector as a major player in productive investment and the main lever for reviving the national economy in accordance with the High Royal Guidelines.
On this occasion, Minister Ryad Mezzour welcomed the realization of this 100% Moroccan investment which will contribute to the upscaling of the leather sector. And to add “In addition to its offer of globally competitive products, this project once again shows the extent of the know-how and expertise of our national professionals”.
The realization of this new unit aims to increase the production capacity of the company to meet the demand of its various clients.
After the distinguished partnership with Spain and Italy, “Pretty Shoes”, a 100% Moroccan production has concluded a three-year contract with the Spanish group PIKOLINOS. the company aims to conquer new markets such as the United States of America, Germany, Africa and the Middle East.
Despite the spread of Covid-19 and its repercussions on the economy, the volume of business has steadily increased between 2019 and 2022 thanks to the continuous encouragement of the Ministry of Industry and Commerce. The company’s turnover should reach more than 250 million dirhams at the end of 2022, an increase of up to 80%.
Everyone agrees that the backbone of any act of development is mainly based on the availability of raw materials. “Pretty Shoes” places this issue at the center of its future projects with its historical foreign suppliers.
On the other hand, “Pretty Shoes” continues to proactively expand its investments in the interior of the country, the latest of which was the construction of its fifth production site on an area of 45,000 square meters, in Casablanca with an investment of 145 MDH and the creation of 1200 jobs, within the framework of the investment agreement signed with the State.