LC Waikiki, the global ready-to-wear brand, opens its first store in the town of Bouskoura. Located in the new shopping center Les Myriades Bouskoura, this new opening of LC WAIKIKI brings the number of brand stores in Morocco to 45 in 20 cities of the kingdom.
Open to the public from September 29, the new LC Waikiki store was inaugurated by Vahap Küçük, Chairman of the LC Waikiki Management Committee, Ilker HACIOGLU, Deputy General Manager of International Merchandising, Aziddin ZIDI, Director LC WAIKIKI Morocco, Omer Faruk Dogan, Turkish Ambassador to Morocco and Ayoub AZAMI, CEO of Marjane Holding. It is one of the largest of the brand in Morocco, and covers an area of over 1000m². All of the brand’s sub-brands are present there, in particular LCW Modest, LCW Classic, LCW Casual, LCW Dream, LCW Vision, LCW Kids, LCW Denim, LCW Basic, LCW Shoes and LCW Grace with a wide choice of clothing for men, women and children.
Known for offering its customers good quality items, with fashionable designs and at affordable prices, LC Waikiki is part of a logic of proximity by multiplying the openings of stores in places with high traffic. By opening this store in the brand new “Les Myriades Bouskoura” shopping center, the brand is bringing new shopping opportunities to residents of the new town of Bouskoura and the surrounding regions and is contributing to the economic and social development of this area, which has experienced a real craze in recent years.
On this subject, Aziddin Zidi, Country manager of LC Waikiki in Morocco declares: “When we settled in Morocco in 2012, we drew up an ambitious development plan for the country. After ten years in Morocco, we are now the Moroccan market leader in all clothing categories, and plan to increase the number of our stores to 50 before the end of 2022”.
As a reminder, with 45 stores in 20 cities in Morocco, LC Waikiki employs nearly 1,300 people in Morocco. Indeed, with each of its new openings, the brand boosts the job market by recruiting dozens of workers and subcontracting companies in the areas of logistics, printing and maintenance. A way for the company to participate in the creation of jobs in the countries where it is established.